With the new style creating many imitations based on the iconic items, the look has begun to undergo scrutiny and mocking amongst the online community and real world alike. “Sometimes people want to follow a new trend or style,” sophomore Liv Minutillo said. However, VSCO girls did not begin to trend until January, 2019 when Greer Jones published the first video of it’s kind: “Becoming the Ultimate VSCO Girl.” With 75% of the users belonging to Gen Z, a commonality among the girls started to form as they expressed like fashion trends.

The developers wanted to provide an outlet to relieve stress, anxiety, insecurity, frustration, and depression. The app from which its users are derived, VSCO, originally started as a forum with a positive message, allowing users to post pictures without comments or likes overwhelming them. A VSCO girl can also be characterized by excessive friendliness and a “Save the turtles!” approach to activism.

Oops! The hydro flask got knocked over and now everyone has started saying “sksksksks.” Why? The answer is an internet phenomenon and social trend known as VSCO girls.Ĭoined as a term in 2017, a VSCO girl is defined as a girl that pertains to a certain aesthetic including messy buns, oversized shirts, scrunchies, hydroflasks, birkenstocks or crocs, and metal straws.

What does vsco mean